10 tactics to turn information into action

The web is everywhere. Help is needed everywhere. Help those in need connect with people who care. Over 20 screenings in 16 different countries are taking place. In Metro Manila, this will happen on Friday, Dec. 4, 2009 at the Asian Institute of Management, Makati (in front of Greenbelt 1), starting 7PM Register here. Re-posted from JunedSon...

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Death Cigarette founder BJ Cunningham wows crowd

21st Philippine Advertising Congress, Subic Bay BJ Cunningham, founder of the Death Cigarettes, took center stage this morning. BJ is engaging and entertaining. His talk impressed the audience (and the Subic Bay Review). Brands (companies), he stressed, must concentrate on being who they really are and that that each brand must deliver their promise. In hindsight, what can you expect from a man who tries to sell a product that kills and makes sure that everyone understands it. Sheez... Here's a video clip of his superb talk on Brand Differentiation in the New Market Paradigm If you ever have the money for a branding talk, he is worth every dollar (or Euro). -------- BJ Cunningham's profile BJ Cunningham - Founder of Death Cigarettes....

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21st AdCon in Subic Bay: Our Web and your Mobile

(21st Philippine advertising Congress, Subic Bay) Obviously, our interest lies in the 'digital' discussions of the Advertising Congress. Subic Bay, after all, relies heavily on the web to make its presence felt. Its marketing moolah is in short supply, like everyone else. But unlike everybody else, its super limited resources ain't used effectively. But that is for another blog. <---We missed JOHN NAISBITT's talk on climate change. Sad, but unavoidable. I am sure that you will find enough materials about climate change in the web to make you stop looking for more. The predictions are grim and we hope humanity (that includes us, remember) to find a solution. 'Taking social networking to the next level. Who will take the lead?' was the...

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Posted in: 21st advertising congress,digital marketing,Events,marketing,Subic Bay

First taste of the 21st Philippine Advertisting Congress.

I've been to the 17th Philippine Advertising Congress in Cebu and the 20th here in Subic Bay. What the heck can the marketers think of that would surprise the perennial delegate? Remember this? Off to the Subic Bay Exhibition and Convention Center I went this afternoon. To register, of course. I was surprised to see that it has almost the same layout as the 20th. Smart got most of the booths outside while Coke parked its cheeky red truck a few meters away. Willis, a local bar, was prepping up their booth. Most of the waitresses were already showing off some skin. And I don't blame them, it was hot and dry. Bursting with delegates, the registration area was a joy to watch. Ladies with streaming but fake orange hair. Curvaceous women in...

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Posted in: 21st advertising congress,digital marketing,Events,marketing

Subic Bay: 21st Philippine Advertsising Congress Program

For those who have yet to receive the program for the 21st Philippine Advertising Congress, we are posting it here. Welcome to Subic Bay mates! 21st AD CONGRESS PROGRAM NOVEMBER 19 AM THURSDAY 8:50 – 9:00    Welcome remarks by Susan Dimacali and Yas Mallari 9:00-10:30    PLENARY 9:00-10:00    Predictions for the Future Post Global Meltdown and the impact of China’s New Social/Economical Model on Asia and the Rest of the World.                      --> JOHN NAISBITT, Author, Speaker, World Futurist, Naisbitt China Institute 10:00-10:30 Q&A Paolo Bediones, Moderator 10:30-12:00    DIGITAL 10:30-11:00   ...

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CNN Heroes: Please vote for Efren

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Venezia Hotel is a value for money proposition in Subic Bay

It was a blissful Friday night (October 17, 2006) in Subic Bay. And the day was so fun that I thought of making several blogs about it, namely; Hotel Venezia, Mini-stop at the corner of Manila Avenue and night out at the Olongapo’s Magsaysay Drive. A beach resort is not an option right now. Photo from hotelssubic.com Our friends arrive at the Mini-Stop near Comteq College, at around 8:00pm after leaving the heart of Metro Manila at around 4:30 pm. Yes, it took them more than 2:30 hours to escape the clogged arteries of the Metro. ‘Even at night, SCTEx was a pleasant surprise. Super relaxing ride,’ one of the four said, while stretching his legs. Mr. A, who was the host for the evening, opted...

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Posted in: Hotels,Olongapo City's Best and Worst Series

Olongapo City's Best and Worst: Failed re-branding of Magsaysay Drive

(This series is an ongoing thing just for you. Every Friday, I will review one or two party places in the city. Hopefully, this will help you choose where to spend your hard-earned moolah. :-)) ---------------------------------------------------------------------------------- Failed re-branding of Magsaysay Drive Before I spill the beans on some joints along Magsaysay Drive in this series, allow me to digress a little from party places and events. After this post, all will be well again. I promise. Over the last few years, the city hall kept reminding businesses and the media that the city’s famous entertainment strip should be called RM Drive and not Magsaysay Drive. Why am I spending a couple of hours writing this post or asking...

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Manila needs help

The Philippine government officially sought assistance from the international community for resources to ease the situation in the country capital. Please send your donations to international relief agencies, government and non government agencies. Check out the web on how to send donations. This blog will also accept donations but only through its Paypal account. Keep you Paypal donations at US5 dollars for easier accounting as I have very limited time. Let's do what we can and he...

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Continue to help the people of Botolan, Zambales

I noticed the decreasing volume of donations to the victims of Typhoon Kiko lately. I hope it does not signal the loss of interest to those of us who are not affected.In what appears to be a turn for the worse, the river changed direction is is poised to inundate a different part of the town, if an when, another typhoon heads their way.According to governor Amor Deloso, the provincial government needs around P170 million to repair the dike that dike that swallowed so many barangays.A footbridge was built to give residents access to the other side of Zambales.Thank you for sending your donations via Paypal. Keep the donations coming to any person, relief organization or government agency you so choose. The important thing is to keep them coming.Photo...

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Posted in: Calamities,Zambales

Keep them GIs coming...

I noticed that them American servicemen are pretty behaved lately.No complaints here.There was an instance where an G.I. Joe got so drunk that he lost his wallet in one of the bars inside the Freeport.Well, at least that was the claim.So the Navy rounded them young lads and sent them back to the ship, pronto.Lesson, you get yourself dead drunk, willingly or unwillingly, you suffer.A gigantic headache for yourself or somebody else's.Party on, Dude! But do take care of yourselv...

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Thank you for your Inconvenience

For a community that is blessed with such great environment, whether in land or sea, Subic Bay did not take the Earth Hour campaign too seriously.I saw a 1 by 2 meter banner at the Olongapo City Mall and another one at the Rizal Gate of the Freeport. Other than those, no coordinated campaign in Subic Bay.This snub of the Earth Hour by the community, and the government agencies, showed the commitment of the government officials and the residents for the environment.What about the companies who earn by selling the Subic Bay environment? They may be too concerned with the effluent discharged by the laid up ships to take Earth Hour seriously.To all those who sacrificed one hour of convenience as a symbolic support for Mother Earth, Thank Y...

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Holy Week in Subic Bay

There are a number of things you can do while here during the Holy Week. For those who want to renew their Catholic faith, the Subic Bay chapel is sponsoring the following: April 05 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 ...

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