Subic Bay: 21st Philippine Advertsising Congress Program

For those who have yet to receive the program for the 21st Philippine Advertising Congress, we are posting it here.

Welcome to Subic Bay mates!

21st AD CONGRESS PROGRAM

NOVEMBER 19 AM THURSDAY

8:50 – 9:00    Welcome remarks by Susan Dimacali and Yas Mallari
9:00-10:30    PLENARY
9:00-10:00    Predictions for the Future Post Global Meltdown and the impact of China’s New Social/Economical Model on Asia and the Rest of the World.
                     --> JOHN NAISBITT, Author, Speaker, World Futurist, Naisbitt China Institute
10:00-10:30 Q&A Paolo Bediones, Moderator

10:30-12:00    DIGITAL
10:30-11:00    New Digital Creative and Media Strategies that Work
                       --> VISHNU MOHAN, CEO, HAVAS Digital Asia Pacific
11:00-11:30    Taking social networking to the next level. Who will take the lead?
                       --> CLAUDIO PINKUS, Executive Chairman, Multiply
                       --> IAN STEWART, Head, Friendster Asia
11:30-12:00    Mobile Marketing, Philippine’s Largest Channel. How to do it right.
                       --> RUBEN E. MAISLOS, Founder and Vice President of Business Development, Pudding Media

NOVEMBER 19 PM THURSDAY

2:30-3:30    DIGITAL
2:30-3:00    Breaking the Traditional Norms in Creative
                   --> DIRK ESCHENBACHER, Executive Director, Tribal DDB Asia Pacific
3:00-3:30    PANEL DISCUSSION WITH SPEAKERS: Monetizing New Media: Measuring Effectiveness vis-à-vis Traditional
                   --> Paolo Bediones, Moderator

3:30-6:00   CSR
3:30-4:30   The Role of CSR in Today’s World
                  --> MIKE SCHALIT, Chief Creative Officer, Network BBDO South Africa

4:30-5:15   Global Warming: The Philippine Experience
                  --> JOSE MA. LORENZO TAN, Vice Chairman, President & CEO, Worldwide Fund for Nature - Philippines

5:15-6:00    PANEL DISCUSSION: Rallying the Industry to Rally Filipinos
                   --> Anthony Pangilinan, Moderator

6:00-7:00    CANNES 2008 WINNERS REEL
6:30             SPEAKERS DINNER

NOVEMBER 20 AM FRIDAY

9:00-10:30   PLENARY
9:00-10:00   Brand Differentiation in the New Market Paradigm
                    --> BJ CUNNINGHAM, Entrepreneur, Thought Leader

10:00-10:30 --> Anthony Pangilinan, Q & A Moderator

10:30-12:00   MARKETING
10:30-11:00   Marketing to Kids
                      --> ANDREW KINGHAM, Managing Director, The Marketing Store

11:00-11:30   Marketing to Kids: “Stay Cool: Cartoon Network’s Creative Solutions to Connect to Kids”
                      --> JEREMY CARR, VP, Turner Entertainment Networks

11:30-12:00   Emotional Storytelling
                      --> LINDA KOVARIK, Regional Creative Director, Coca-Cola

NOVEMBER 20 PM FRIDAY

2:00-4:00    CREATIVE
2:00-2:30     The Creation of Worth is Worth Creating
                    --> MARK CRIPPS, Asia Pacific Head of MRM
2:30-3:00     How to Boil the World: “The Moment” Brings Power in Branding
                    --> KENTARO KIMURA, Co-CEO, Creative Director and Account Planner, Hakuhodo
3:00-3:30     Visual Art: More Powerful Than Words
                    --> JAMES JEAN, International author, award-winning artist and illustrator
3:30-4:00     PANEL DISCUSSION WITH SPEAKERS AND CREATIVE GUILD


4:00-5:30     MEDIA
4:00-4:30    Creative Strat Planning
                   --> PETE HESKETT, Head of Planning, JWT
4:30-5:00    Media Strat Planning
                   --> BERNHARD GLOCK, President, WFA

5:00-5:30    PANEL DISCUSSION WITH SPEAKERS: Creative and Media Planning — Better Together or Apart?
5:30-7:00    CANNES 2009 WINNERS REEL

5:30-6:30    BOOK SIGNING WITH JAMES JEAN



Source: 21st Philippine advertising Congress website --- Where else? :-)