Death Cigarette founder BJ Cunningham wows crowd

21st Philippine Advertising Congress, Subic Bay BJ Cunningham, founder of the Death Cigarettes, took center stage this morning. BJ is engaging and entertaining. His talk impressed the audience (and the Subic Bay Review). Brands (companies), he stressed, must concentrate on being who they really are and that that each brand must deliver their promise. In hindsight, what can you expect from a man who tries to sell a product that kills and makes sure that everyone understands it. Sheez... Here's a video clip of his superb talk on Brand Differentiation in the New Market Paradigm If you ever have the money for a branding talk, he is worth every dollar (or Euro). -------- BJ Cunningham's profile BJ Cunningham - Founder of Death Cigarettes....

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21st AdCon in Subic Bay: Our Web and your Mobile

(21st Philippine advertising Congress, Subic Bay) Obviously, our interest lies in the 'digital' discussions of the Advertising Congress. Subic Bay, after all, relies heavily on the web to make its presence felt. Its marketing moolah is in short supply, like everyone else. But unlike everybody else, its super limited resources ain't used effectively. But that is for another blog. <---We missed JOHN NAISBITT's talk on climate change. Sad, but unavoidable. I am sure that you will find enough materials about climate change in the web to make you stop looking for more. The predictions are grim and we hope humanity (that includes us, remember) to find a solution. 'Taking social networking to the next level. Who will take the lead?' was the...

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Posted in: 21st advertising congress,digital marketing,Events,marketing,Subic Bay

First taste of the 21st Philippine Advertisting Congress.

I've been to the 17th Philippine Advertising Congress in Cebu and the 20th here in Subic Bay. What the heck can the marketers think of that would surprise the perennial delegate? Remember this? Off to the Subic Bay Exhibition and Convention Center I went this afternoon. To register, of course. I was surprised to see that it has almost the same layout as the 20th. Smart got most of the booths outside while Coke parked its cheeky red truck a few meters away. Willis, a local bar, was prepping up their booth. Most of the waitresses were already showing off some skin. And I don't blame them, it was hot and dry. Bursting with delegates, the registration area was a joy to watch. Ladies with streaming but fake orange hair. Curvaceous women in...

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Posted in: 21st advertising congress,digital marketing,Events,marketing

Subic Bay: 21st Philippine Advertsising Congress Program

For those who have yet to receive the program for the 21st Philippine Advertising Congress, we are posting it here. Welcome to Subic Bay mates! 21st AD CONGRESS PROGRAM NOVEMBER 19 AM THURSDAY 8:50 – 9:00    Welcome remarks by Susan Dimacali and Yas Mallari 9:00-10:30    PLENARY 9:00-10:00    Predictions for the Future Post Global Meltdown and the impact of China’s New Social/Economical Model on Asia and the Rest of the World.                      --> JOHN NAISBITT, Author, Speaker, World Futurist, Naisbitt China Institute 10:00-10:30 Q&A Paolo Bediones, Moderator 10:30-12:00    DIGITAL 10:30-11:00   ...

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CNN Heroes: Please vote for Efren

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